To present ESR’s content for a mainstream audience, they needed to access television screens across Europe. Due to the nature of the different country infrastructures and landscapes, satellite distribution was the ideal solution for ESR. The solution in question would need to fulfil ESR’s requirements for cost-effectiveness, reliability, reach and support, and understand the European market. “We considered quite a few satellite providers, but none of them could offer the reach or track record of Eutelsat. They were willing to work with us on pricing and their employees are very professional and knowledgeable,” said Wendy.
Wendy was also highly appreciative of the additional effort Eutelsat put into discovering ESR’s operations and objectives. “I had the pleasure of meeting Eutelsat’s Deputy CEO, Michel Azibert, for breakfast in New York just before the Covid pandemic hit, just before New York was about to lockdown. I believe he caught the last flight back to Paris,” recalls Wendy. “I was very impressed with his vision for the company, and after that breakfast, I felt like I really wanted to do business with Eutelsat.”
Amidst the pandemic, Eutelsat set to work to introduce ESR to the European market. Eutelsat used the signal from an existing United States vendor who was partnered with Eutelsat already to set ESR up in record time. “The setup process was extremely easy. It was quick and smooth, so we were very pleased with how simple Eutelsat made the process for us,” says Wendy.